International Masters League: Enhancing Cricket Fan Engagement

Role: UX Designer | Duration: 1 month

Overview

The International Masters League brings cricket legends together for competitive T20 matches. My role was to create a centralized digital hub for points tables, live scorecards, and media galleries, ensuring smooth updates and fan accessibility.

Impact at a Glance

The redesigned platform increased fan interaction by 40%.

Improved match-day traffic by 55%.

Reduced content publishing delays by 70%.