My Projects.
Transforming the CSA Store’s pain points.
A multi-stream product discovery project to gather evidence-based insights to improve the CSA Store experience, aligning with CSA's long-term strategy.
Driving community engagement for local businesses.
KUMI is a loyalty app that rewards users for engaging with local businesses using monetary & non-monetary interactions. As the writer, I provided a quirky voice to the copy which fit the app’s playful vibe. I also co-created the design system to make a consistent app & familiarize my team with components.
Responsive tables for CSA Learning.
Addressing data visualization challenges when redesigning for mobile responsiveness.
Instagram’s video call redesign.
I always found Instagram's video calling experience to have several potential mis-clicks. Further, the UI prevents one from properly viewing their friends. I re-designed the icons to be recognized easily and changed their placement to prevent mis-clicks. Additionally, I included a way to toggle 'in-call view' to provide users with choices if they didn't want to use the extra features on a video call.
Narnia chooses democracy.
After centuries, the Narnians have managed to overthrow their monarchy and become a democratic society. They need a solution to ensure a smooth election despite the lack of connectivity in remote regions.